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The Assistant Team Manager – CRM & Business Analyst is responsible for developing CRM strategy, customer data analysis, and business insights generation, ensuring effective customer engagement and retention.
想入行 / 升職？相關證書課程
這份工作提到的技能 / 證書，可以在 Fine Arts Academy 報讀並考取國際認可資格，畢業後直接應徵這類職位。
- → VTCT ITEC 國際美容師二級證書 / Beauty Specialist Level 2
- → VTCT ITEC 激光及脈衝光文憑 / Laser & IPL Diploma
- → 英國 VTCT ITEC 精讀班 / ITEC Crash Course
工作職責 / Responsibilities
- Support the development and execution of CRM strategies aligned with business goals
- Manage day-to-day operations of CRM platforms (e.g., Quick Audience)
- Oversee customer lifecycle campaigns (acquisition, retention, reactivation, loyalty)
- Execute and optimize campaigns across channels (email, SMS, WhatsApp notifications)
- Drive VIP, member, and loyalty tiers engagement initiatives
- Ensure data accuracy, segmentation, and campaign tracking within CRM systems
- Collaborate with marketing teams on targeted campaigns and automation workflows
- Analyze customer data, behaviors, and trends to generate actionable insights
- Develop dashboards, reports, and performance metrics (KPIs)
- Provide insights on customer segmentation (e.g., skincare vs makeup users, high-value clients, new vs returning)
- Conduct A/B testing and campaign effectiveness analysis
- Identify business opportunities (e.g., product/category performance, cross-selling and upselling opportunities), risks, and areas for process improvement
- Prepare regular reports on CRM performance, campaign ROI, and customer metrics
- Prepare dashboards and reports using Power BI, Tableau, or Excel
- Monitor key retail KPIs, such as conversion rates, customer acquisition cost, retention rate, and CLV
- Present insights and recommendations to senior management
入職要求 / Requirements
- Bachelor’s degree in Business, Marketing, Data Analytics, or related field
- 4–5 years of experience in CRM, data analytics, or marketing analytics in beauty or retail brands
- Experience with loyalty programs or clienteling tools is highly preferred
- Hands‑on experience with CRM platforms (Salesforce, Quick Audience, or similar)
- Strong analytical tools: Excel, SQL, Power BI / Tableau
- Experience in customer segmentation and campaign automation tools
- Understanding of beauty consumer behavior and trends
- Familiarity with retail KPIs and store operations
- Experience with membership/loyalty programs and VIP engagement
員工福利 / Benefits
- opportunities for development
- competitive remuneration and benefit package